Blackcraft & the Normalization of Darkness
THE COVENANT’S POSITION · SOURCES REVIEWED NOVEMBER 4, 2026
The devil is not a mascot. Demonic imagery is not a Christian ideal. Our communities must not grow comfortable with either.
The Covenant regards Blackcraft’s celebration of devil imagery, joined to its message of life without the need for God, as spiritually dangerous. From our Christian perspective, this is the normalization of satanic symbolism: turning the adversary into an identity to wear, admire, and purchase. We call on believers to reject that message and refuse it a place of honor in their homes.
This is the Covenant’s Christian critique. Our descriptions of spiritual danger express religious judgment; the brand statements, products, and film references below link to their sources. We address public messages, not allegations about private rituals or the character of individual customers.
1. A Message That Leaves God Behind
Blackcraft’s own history places its beginnings in Southern California in 2012 and names Jim Somers and Bobby Schubenski as its founders. Its About page says:
“you don’t need God or any organized belief system in order to be a good person.”
The same page promotes kindness toward people and animals, gratitude, positivity, personal freedom, and self-expression. Its stated aspiration is to encourage people to believe in themselves and shape their futures. That is how Blackcraft describes its values. Source: Blackcraft, About Us.
The Covenant’s response
The Covenant rejects the invitation to build a life as though God were unnecessary. We believe that placing the self at the center, while relegating God to an optional belief, points the soul in the wrong direction. Our answer is allegiance to Christ, not confidence that we can become our own highest authority.
Words about kindness do not resolve this spiritual disagreement. We acknowledge goodness in people who do not share our faith; we still oppose a brand message that treats faith in God as dispensable. Christians should examine the worldview being offered, not only the reassuring words used to present it.
2. Selling the Devil as Something to Admire
At the time of review, Blackcraft’s storefront listed a devil-themed zip-up hoodie, a pentagram messenger bag, and a pentagram trucker hat. Its own image description identifies devil artwork on the hoodie and pentagram details on the bag. These are concrete examples from the company’s merchandise, rather than conclusions drawn from its name alone. Source: Blackcraft’s official storefront.
The Covenant’s response
For the Covenant, the devil represents rebellion against God and the destruction of what is good. Making that figure attractive, collectible, or fashionable turns a symbol of spiritual opposition into a badge of belonging. We regard that celebration as satanic in its symbolism and dangerous in the attitude it invites Christians to adopt.
We ask believers to refuse that invitation. Do not wear the adversary as an emblem of pride. Do not let a purchase make light of what your faith calls you to resist. Our objection concerns the celebration of these symbols; it does not establish supernatural powers in a garment or possession in its wearer. A pentagram alone also does not identify a person’s religion or intentions.
3. When Darkness Becomes a Lifestyle
The official BLACKCRAFT podcast describes programming around unsigned music, ghost stories, haunted places, and paranormal subjects. It also references Blackcraft Coffee and presents the brand as a lifestyle. Its public identity therefore includes entertainment and community as well as merchandise. Source: official BLACKCRAFT podcast.
The Covenant’s response
This is why our concern reaches beyond one shirt or one film. A lifestyle can give repeated spiritual messages a familiar place in a person’s day. The Covenant fears a gradual accommodation: what first disturbs the conscience becomes ordinary, then amusing, then something to defend. We believe Christians must resist that accommodation before it becomes a habit.
The question is not whether a story contains darkness, but whether it teaches us to resist evil or invites us to admire it. A work can depict evil without endorsing it. That is why we insist on examining actual content even as we speak plainly against the brand’s celebration of devil imagery.
4. Blackcraft Films: Why Our Vigilance Extends to the Screen
Public descriptions of Tales From The Keeper discuss Bobby’s interest in The Blair Witch Project as an inspiration for starting Blackcraft Films. A separate organizer listing advertised a Blackcraft Films screening at Cinema Salem on October 24, 2026. These sources support the existence of film activity, but they do not establish an Blackcraft: The Documentary nationwide release schedule. Source: episode description, July 7, 2026. Source: organizer’s screening listing.
In a published interview, designer Jasin Cadic describes work on sets and creatures for a Blackcraft Films project. His account is a production participant’s description of work in development, not verification of a finished film’s content or current distribution arrangements. Source: PhotoBook interview with Jasin Cadic.
Blackcraft: The Documentary is the focus of our current campaign. Its trailer contains satanic themes, demonic imagery, and disturbing content. Viewer discretion is advised. Release dates and theater listings have not been independently established by the public sources reviewed for this brief. The screening mentioned above is not identified here as an Blackcraft: The Documentary screening.
5. Refuse the Message. Guard Your Community.
The Covenant calls on Christians to withhold their support from messages that glorify the adversary. Do not buy an identity that contradicts your faith. Do not allow the fear of seeming unfashionable to silence your convictions. Read the evidence, speak with your family, and make a deliberate decision about what receives your money and attention.
We must resist the devil’s influence through prayer, faithfulness, and the refusal to celebrate evil. That is the spiritual purpose of this campaign. Organize discussions, decline purchases that violate your convictions, and ask venues respectfully to reconsider programming you oppose. Our stand is against the message: staff, artists, viewers, and customers remain neighbors, never targets. These religious concerns are not evidence of a literal supernatural invasion caused by a company.
Source review: November 4, 2026. Product listings and project plans can change. Sources may contain imagery or language some readers prefer to avoid.